New Name – Same Vision
a new name, a deeper sense of community
For a while now, Dear Ketandu customers have been part of Club Ketandu—a space on Instagram to connect with our community and on Substack to share stories, wellness rituals, and the little moments that make intentional living feel natural. It was where we talked about not just routines, but the products that support them, helping you make thoughtful choices for your skin and well-being.
Now, we’re stepping into something even more aligned with that vision. Club Ketandu is now The Ketandu Collective.
Why the Change?
From the start, this space has been about more than just a club—it’s been a community, built on shared values, growth, and mutual support. The word “Collective” captures that spirit more fully. It signals that this isn’t just about us; it’s about all of us—learning, evolving, and showing up for ourselves and each other.
“Club” had its charm, but Collective feels like home. It’s open, welcoming, and rooted in the idea that wellness is best experienced together.
What’s Next?
A new name, the same intention. The Ketandu Collective remains your space for thoughtful conversations on beauty, wellness, and intentional living—now with a name that reflects it even more. Think community-driven events, meaningful collaborations, and shared moments of care.
Welcome to The Ketandu Collective—we’re so glad you’re here.
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February Round-Off
This month was all about showing up, celebrating community, and trying something new. Here’s a look at what we’ve been up to:
💌 Galentine’s Celebrations
We partnered with Arewa Collective for their Book Lover’s Galentine’s event, bringing together women who cherish good books and great conversations. We also joined The JoyDragger House and Kindred by KD for their Galentine’s dinner—an evening of connection, celebration, and intentional togetherness. [Watch the recap here]
✨ Consistency Looks Good on Us
We showed up at the TKD Farmers Market for three Saturdays this month—a little win for consistency! You can find us there (almost) every Saturday at 40 Alexander Avenue, Ikoyi, from 10 AM – 5 PM. Come by to shop, chat, and experience our products in person.
🛁 A New Favorite is Here
We soft-launched our first-ever cold-pressed soap—Butterloaf Cleansing Bar—at the market, and it’s already a hit. If you haven’t tried it yet, now’s your chance—[shop Butterloaf here]
March is already looking good—see you then! 🌿✨
Love,
Lù